Content is the king. This is known to one and all, but still many of us fail in writing an effective content that can appeal the audience and at the same time work for SEO purpose. If you are also troubled about how to write an effective content, read the below-mentioned steps:
First of all let’s start with what is effective content writing and how does it actually differ from just simply writing a piece of content.
Effective content writing is that which engages the target audience, entertains them, captures immediate attention and most of all portrays the goals, vision and mission of your company in the best possible way to achieve success.
These goals could be anything such as closing the sales target, getting the mailing list ready or signups and other such things. In all these cases it is good and meaningful content that people actually want to read.
These content needs are fulfilled by various digital marketing Companies.Content writing is an integral part of social media functions.
With the boom in the digital world, there are many digital marketing agencies in Delhi and all over India. It is important that one must utilize their own voice or signature style to draft effective content. This also depends on the level of flexibility and creativity that is allowed by the client. Just like a social media website requires consistent colour coding, font alignment, and catchy design, your writing also needs to be consistent and attention-grabbing in its tone and style. The easiest way to do this is to write in your unique style.
Use effective Storytelling as a tool. Many agencies have realized that stories are far more interesting and cherished than cold information facts and figures. You can do this in the following manner:
Write like the human you are that is with emotions and not like a sales or marketing robot.
Make sure you clarify with the client and you are on the same page with them. Draft the content for your audience and not just for yourself.
Use language they can easily understand, assimilate and address the details or queries that are most important to them (more than what is usually important to you).
Speak directly to them and their requirements. Give them the answers to questions or concerns they might have.
Lastly, instead of using extensive vocabulary use examples that your audience could relate to.
Keep the focus on good headings. Eighty percent of people read all the headlines. On the other hand, only 20 percent read all the content. Regardless of how good your content is, people will usually scan it quickly hunting for what they need. Make the hunting convenient with great headlines.
Don’t get too creative or flowery. Creative writing has its place. When it comes to website content, avoid making your audience think too hard.
Use the language your audience understands. Mimic how they speak and utilize the words they use. You could also ask them for a feedback to do this better.
You don’t need to be over persuasive to sell your core products or services. Being honest always works as does imparting knowledge or testimonials or just simply explaining the manner in which something works. Keep the focus of your writing on the benefits to your audience and not only on the features.
Become a curator and not just a collector of words. Edit relentlessly and don’t get bound by targets and word counts bother only about getting your point across clearly.
Provide valid proof. Try backing your claims up with testimonials or use case studies and real-world instances, success stories, or embedded tweets from your social media audiences that praise your service or product.
Take a stand. Don’t write to please every person who reads your writing. You must draw conclusions and have an opinion.
Make sure to be technically correct. It is important to be sure of what you write. Spelling mistakes should be avoided generally and specifically if you are working with an agency.
Summarizing is the key whether you are freelancing or writing on behalf of digital marketing company. All important points should be written in a concise and readable manner. Also, conclusions are important and it should be positioned correctly in the matter. A short introduction right at the start of the page could also prove to be impactful. In case people stop reading or skip some points, they can still get the entire gist of what you have written.
The most crucial lesson for writers is writing with sheer passion for what you do. Show your creativity for how your business aims to help its customers. Prove it to your readers why you genuinely care about them and they’ll care about what you write and convey that to them through your writing.