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How Digidarts Navigated Competition to Drive Strong Deposits for 888casino

About the Client

Background

Established over 20 years ago, 888casino is one of the world’s leading betting and gaming platforms, known for its rich legacy and trusted reputation in the global gaming industry. To further grow its active user base, 888casino partnered with Digidarts to secure first-time deposits from new audiences across international markets.

Objective

Drive first-time deposits from new users.
Ensure a smooth registration-to-deposit journey.
Expand global reach while maintaining user quality.

Challenge

Navigating high competition in the online gaming space with multiple similar offerings.
Building trust among new users to complete deposits after registration.
Ensuring strong conversion rates in a highly regulated and sensitive category.

Our Approach

To reach a broad but relevant global audience, we utilized a combination of high-performing inventories including in-app ads, SMS marketing, programmatic buying, native ads, and affiliate networks. This ensured comprehensive coverage across user touchpoints.

We mapped the user journey carefully, focusing not just on installs but driving deeper engagement through targeted messaging post-installation. Registration and deposit-focused strategies were implemented to smoothen the user experience.

We constantly monitored platform-level performance to identify winning channels. Budgets were optimized dynamically to focus more on inventories driving higher deposit rates, ensuring resource efficiency while scaling.