Marketing is a tricky ordeal, but if a persistent fanatic is determined to get a hold of it – then one just has to trace the breadcrumbs and it won’t be long before the secrets of the trade reveal themselves. What ensues further is creativity mingled with the procedure, but getting a gist of marketing varying content to an array of generations is a mammoth task. If not approached with precise knowledge and caution, one might get entangled in a plethora of options that digital media offers.
However, if you just do the necessary by hitting the right chords, then marketing content to any generation at hand, would be a piece of cake. All you need to possess is number one – Knowledge, and number two – technique. Creative-wise blessed – that you are and in order to assist you with desirous information, we are here at your disposal. Today, let’s take Generation Z into consideration. So, who all constitute the generation in question and what captivates their fancy? Let’s delve in, shall we?
Generation Z comprises a population of 2.1 billion – individuals who were born between 1995 and 2010. Now, for the old-school cool of the likes of many advertising aficionados, this group of people might be a little bit tricky to understand, but to ease the task at hand, we have cracked the code – so when we claim that you’re in for a show today, remember you are about to get educated on what works and what doesn’t work with respect to Generation Z – individuals who have a spending power of 143 billion dollars in the United States – and those figures with respect to the rest of the world turn out to be strikingly similar. So, who doesn’t what to market to a group of people who really want to give you their dime?
Here are a few keynotes that shall act as great add-ons for Social Media Marketing Services offered by agencies that wish to strike up an understanding with Gen Z:
Individual Expression
Generation Z piously believes in the phrase, ‘Be Yourself’, and vigorously follows the values that accompany the same. Trends and epitomes of ‘cool’ don’t blend well with this generation – 50% of which is willing to pay more for products and services that highlight their individual aspects. More personalized products result in a thorough reflection of one’s personality, thereby paving way for a wide scope to market products that rhyme best with Generation Z.
Privacy Matters
While on one hand, Generation Z dwells on Social Media, with every aspect of their life defined by photographs, texts, and video, this generation, on the other hand, is quite protective of its privacy. Hence, any marketing prospect that’s too invasive or creepy, doesn’t convert them but rather instils fear in their hearts. Hence, it can be fairly derived that Generation Z is not very comfortable in sharing personal information, although as marketers you can get to know the essential about them if you successfully convey to them that any information they divulge will be securely stored and protected.
Values, Equality, & Diversity
Generation Z boasts of being ethical to the core. They value the causes their generation is fighting for, alongside with the rest of the world. Hence, it would be safe to put that Generation Z invests its money where its beliefs are celebrated. In a way, this generation believes that such an investment is a contribution to society – whatever makes the chaotic world of today a better place that’s more habitable.
During yesteryears, economic backgrounds and education levels compounded to social communities, nowadays, causes and interests account for online communities – and trust us, brotherhood and sisterhood are greatly favoured by Gen Z. Also, a brand needs to remember that it cannot pretend to be diverse when in itself, it’s not diverse – because, in the eyes of Generation Z, nothing goes unnoticed.
Generation Z is smart, it’s mobile, and it thrives online. They love brands, they love Tik-Tok, and they value their friends and family, currying up the flavour with long-lasting relationships. Hence, any Digital Marketing Company in Gurgaon should focus on winning their trust – because, with respect to the target audience in question, that’s the prime agenda. Sales and profit will follow, but the best part is that agencies and brands will also derive quite some great tips on the purpose of life in modern times – all thanks to this generation that’s there to stay for long.
