To level up your app game and succeed in the cutthroat competition of the industry jungle, you need to be aware of many factors in order to establish your online brand presence. From operating SEO to optimizing your app, you need to be the number one in strategizing to lead your brand online.
Nowadays, app store optimization has become a need of the hour for marketers to drive traffic and generate leads for the business. App marketing companies have now become more active in unleashing their creativity to generate more conversions through apps. But, many are still unaware of the virtue of app store optimization. So, here we bring you the ultimate guide to operate an app store, its benefits, and functionalities to make your brand stand out from the rest. Keep on reading.
What is App Store Optimization?
App store optimization is a marketing term that improves and builds the app visibility within the App Store and Google Play Store and generates app conversion rates. App store optimization also focuses on CTR (Click-Through-Rate). This implies that you will need to persuade people or friends to visit your app store listing after they've found it on either App Store or Google Play. You can do this by improving your app's name, title, logo, screenshots, and ratings.
For your understanding: App Store is for iOS users while Google Play Store is for Android.
You must ensure that whenever consumers go through your app store listing page, they download or purchase it. This process of marketing is known as Conversion Rate Optimization (CRO).
App Store Optimization (ASO) VS Search Engine Optimization (SEO)
App store optimization, aka app store SEO, works on certain factors, such as keyword optimization, conversion optimization, and backlinking, all aspects of both processes. The main difference between them includes the ranking factors. Furthermore, ASO is used for mobile apps while SEO is being used for websites widely. Whereas, there are over 200 SEO parameters for a web browser, such as Google Search, and the number is always growing.
Look below the main checklist for the difference between ASO and SEO.
Search Engine Optimization
- Google, Bing, Yahoo and more
- On-page: Title tag, H1, H2, H3, keyword density, page speed, bounce rate
- Off-page: Links, anchor text, social signals
- Goals: Driving traffic (visitors)
App Store Optimization
- Apple App Store, Android Google Play
- On-page: App name (Title), description, keywords (iOS), usage and quality metrics, uninstall rate
- Off-page: Backlinks, ratings and reviews, download status
- Goals: Downloads (Users)
Benefits of App Store Optimization
You already know that the majority of people look for apps through app stores. As a result, if you want to get your app in front of the correct users, optimizing your app store is a must. In fact, many people believe that optimizing your app is the most successful mobile app and game marketing method. Now, look at the benefits of app store optimization.
Improves Brand Visibility
Suppose, if users are searching for the relevant app and they are unable to locate yours, then you won’t be able to achieve the success you deserve. You need to build apps that are useful and relevant to your users. Start optimizing, don't allow all of your hard work to go to waste! So, start optimizing your app on iOS and Android to increase your brand visibility and conversions.
Captivates Relevant Users
It is not enough for your app to be discovered; it must be discovered by the right users- users who are actively looking for apps like yours. Because it matches your app to relevant terms, App Store Optimization gets you in front of the correct users. These are the keywords that consumers will mostly search on Google to find your app. So, it eventually attracts the relevant audience.
Increases Organic App Downloads
If you operate ASO effectively, it will surely increase organic installs and provide long-term outcomes. That's because users will always find your app if they search for keywords relevant to it. You will surely see the success of your efforts if you keep monitoring and updating your app regularly. Thus, it provides more downloads which eventually increases more conversions.
Lowers User Acquisition Costs
Instead of spending money on ads, focus on organic growth with ASO to decrease your user acquisition costs. This not only saves you money but also assures that your business grows steadily.
Increases Conversion Rates and App Revenue
You can monetize your app in various ways. In-app advertisements, in-app purchases, and subscription models are the perfect examples. As a result, many of you may decide to run advertisements to attract more users and to generate more sales and revenue for the business.
Also, your ad money will be wasted if your app store listing page isn't converting, or convincing users to actually download your app. Don’t forget that ASO includes conversion rate optimization that persuades users to click through and download your app.
Reaches Audience Globally
You can get consumers from all over the world to discover your app by making it available in other languages through an App Store Optimization process called localization. ASO can assist you in making your app a global success by reaching a wide audience globally.
So, app store optimization isn’t only about searching for the right keywords or audience but is a vital part of your marketing strategy. It helps your business to captivate more leads and thus provide more visibility on the App Store, Google Play, and search engines. So, if you’re also looking for world-class app store optimization services, look nowhere! DigiDarts is here to assist you! Being the leading digital marketing agency in Delhi NCR, DigiDarts possesses a team of digital marketing experts who know the exact taste of today’s marketing generation. So, are you still waiting for the opportunity to come? Don’t wait, grab this opportunity now! Contact DigiDarts today, and start seeing the best results from day one without burning a hole in your pocket.
