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Cracking the Fintech Funnel: How Digidarts Helped Angel One Drive Efficient Growth

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Image text - Digidarts X Angel One | Increase in New Demat Accounts | Increase in Percent Install to Registration Rate | Image text - Digidarts X Angel One | Increase in New Demat Accounts | Increase in Percent Install to Registration Rate

About the Client

Background

Angel One is one of India’s leading fintech platforms offering a full suite of financial services including broking, margin trading, research, loans against shares, and investment education. To scale its customer base, Angel One partnered with Digidarts to boost Demat account openings across performance-focused channels.

Objective

Drive a high volume of Demat account openings
Maintain a strong install-to-registration conversion rate
Achieve scale while staying cost-efficient across all acquisition channels

Challenge

A highly competitive fintech landscape with similar platforms chasing the same users
Generating high-quality installs that actually convert into active users
Optimizing campaigns across diverse inventories while maintaining user journey quality

Our Approach

  1. We mapped out the most effective platforms and inventories based on past performance and industry trends. Campaigns were deployed across affiliate networks, in-app placements, OEM platforms, and direct apps, focusing on channels with a proven ability to deliver high-converting traffic.

  1. To ensure that installs translated into completed registrations, we worked closely with affiliate partners to refine pre- and post-click journeys. We optimized landing pages and creatives to minimize drop-offs and keep users moving smoothly through the funnel.

  1. We continuously monitored inventory-level performance, scaling what worked and quickly optimizing or pausing underperforming placements. This ensured we maintained a healthy cost-to-acquisition ratio while maximizing the number of account openings.

Results

4000+

New Demat accounts opened within one month

65

Percent install-to-registration rate, exceeding industry benchmarks

Maintained

Quality and consistency across all acquisition platforms

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Image text - Digidarts X Angel One | Increase in New Demat Accounts | Increase in Percent Install to Registration Rate | Image text - Digidarts X Angel One | Increase in New Demat Accounts | Increase in Percent Install to Registration Rate | Image text - Digidarts X Angel One | Increase in New Demat Accounts | Increase in Percent Install to Registration Rate
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