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Baby Forest’s online launch as a premium baby care brand of India

Baby Forest is a one stop platform for baby’s daily grooming & ayurvedic skincare needs

The brand launched their premium baby care products in India

Their primary goal was to scale and establish as a prominent online brand before offline expansion

We recommended partnering with Mira Kapoor as she welcomed her second newborn & was a well known face to build trust.

We used the videos in the top-of-funnel (TOF) campaigns on channels like Inshorts, Instagram, & YouTube to enhance brand visibility and drive searches.

a) Initiated performance campaigns on Meta and Google for all product categories.
b) Identified best sellers and steadily scaled budgets to drive sales.
c) Leveraged parallel brand awareness campaigns to achieve strong conversions on the website.

a) Targeted mothers of newborns who are frequent international travelers.
b) Focused on individuals with a preference for high-value goods.
c) Refined audience by interests such as luxury handbags and luxury resorts

a) Executed search campaigns targeting individuals with the intent to purchase premium baby care products.
b) Used keywords such as "premium baby products," "natural premium baby products," and "luxury baby products."