So you have developed an app recently? The app could be a direct link to your business or the app could be the business itself. Apps are big business these days, right? Wrong! Apps are increasingly being used by small and big businesses alike, but unless your app is downloaded, it’s really not doing anything for your business. What you need, then, is mobile app advertising. Your app has to be visible to your customers, and get them interested enough to visit your page. You need to stand out in the app crowd. And for that app store optimization or ASO is your answer.
App Store optimization (ASO) is the process of increasing the visibility of your app in the various app stores, from where they are downloaded by customers onto their mobile devices. You need to optimize the ranking of your app in the app store’s search results, so that anyone browsing through the store hits upon your app before your competition.
There are over 2 million apps out there – how to get yours noticed is the challenge. That’s where ASO steps in. Its helps you market you app in the space where your target audience is most likely to come across it.
What can’t be found can’t be sold. ASO is the way!
Unless the customers find you, they’re obviously not going to download or buy your app. ASO helps to get your app ranked higher in an app store’s search results, thus making it more visible to your potential customers. The more visible your app, the greater the traffic you can expect to your app’s page, and the greater the chances of it being downloaded.
ASO can be a tough nut to crack – and is crucial to the success of a mobile app. Customers are actively searching for these apps. Over 60% of app customers actually browse the app stores regularly to discover new apps. Other ways that they find new apps is through the media, websites, friends, and adverts.
So how can you get ASO to make your app popular?
Give your customers what they want. Choose a short and creative app name which gives the customer an idea of what you’re offering. Use a unique icon for it. Do use a keyword – it helps when browsers are looking for specific products or services. Give a description, and try to localize your app listing if you can. But this is easier said than done.
ASO can be a daunting concept, so don’t hesitate to seek out the help of App Store Optimization Services experts. There are app store optimization companies like digidarts.com that can come to your aid. They offer you an effective way to increase visibility in the app store rankings by using the right keywords. This drives more traffic to your app page, and the chances of increased downloads.
ASO is just the tool you need to get your app out in the market. Use it!