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Scaling Offline Sales by 25% for Birkenstock India

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Digidarts x Birkenstock | Increase in early sales | Increase in number of footfalls | Digidarts x Birkenstock | Increase in early sales | Increase in number of footfalls | Digidarts x Birkenstock | Increase in early sales | Increase in number of footfalls | Digidarts x Birkenstock | Increase in early sales | Increase in number of footfalls

About the Client

Background

Birkenstock is a renowned global footwear brand known for its high-quality, comfortable, and stylish products. In India, Birkenstock aimed to establish a stronger digital presence and significantly boost its sales through a comprehensive digital marketing strategy.

Goal

To increase Birkenstock’s revenue while stabilizing the ROI.
Maximize new store footfalls.

Challenge

Birkenstock India faced challenges in online visibility, audience engagement, and conversion rates. They needed a strategic approach to reach new customers, enhance brand image.

Our Approach

  1. We leveraged data from Birkenstock.com's city-wise website traffic, session metrics, bounce rates, and brand keyword searches, correlating it with pin-code-wise sales data to pinpoint optimal store locations.
  2. This data-driven approach ensured that new stores were strategically placed in high-potential areas. (Eg Phase 1: DLF Promenade Mall, Delhi; Sarath City, Hyderabad; City Centre, Guwahati and Phase 2: Elante Mall, Chandigarh; Pacific Mall, Dehradun; Koramangala, Bangalore).

  1. We generated excitement through location-specific teasers and "Opening Soon" creatives, tailored to align with Birkenstock's global brand identity.
  2. Utilizing first-party data from Birkenstock.com, we targeted potential customers and retargeted video engagers in subsequent campaigns.

  1. Post-launch, we implemented targeted reach campaigns with "Visit Store" CTAs and geo-fencing within a 12 km radius of each new store.
  2. We effectively retargeted people who viewed at least 3% of the video content with "Get Directions" CTAs, simplifying navigation and measuring campaign effectiveness.

  1. Post-launch, we implemented targeted reach campaigns with "Visit Store" CTAs and geo-fencing within a 12 km radius of each new store.
  2. We effectively retargeted people who viewed at least 3% of the video content with "Get Directions" CTAs, simplifying navigation and measuring campaign effectiveness.
  • > Marketing Plan and Activation- Online and Offline
  • > Omni-Channel Market Entry
  • > Logistic Setup
  • > Online Store Launch
  • > CRM Integration and Management
  • > Activation of India Market Real Time Reporting Dashboard
  • > IT and Process Mapping with Existing Brand Technology

    • Results

    High number

    Of footfalls and sales for new stores in the first month

    25%

    Increase in early sales by targeted campaigns

    Brief about the problem statement

    Scale Sunova’s D2C business while maintaining marketplace revenue shares.

    Scale D2C sustainably by bolstering ROI

    Image text - Digidarts X 888Casino | Increase in Installation & Registration | BullsEye Conversion Rates Across Diverse Global Markets | Image text - Digidarts X 888Casino | Increase in Installation & Registration | BullsEye Conversion Rates Across Diverse Global Markets
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