Initially, content marketing was the face of a trending buzzword in the marketing industry. But today, the tables have turned completely! The word ‘content’ in itself has become the need of the hour for marketers in terms of branding. It has evolved into a new proven marketing tactic for optimizing business ROI. Content marketers are keenly experimenting with various content categories. While printed content is losing its desirability, live streaming videos, webinars, and online audio-visual content are driving profitable outcomes for brands. However, written content such as infographics and eBooks are emerging as significant digital assets in the content marketing arsenal.
Surging content marketing trends have become the optimal preference of digital agencies and inclined them to offer content marketing services to rank their clients’ websites on top of the SERPs and flourish lead generation.
Now, let’s understand SEO and content marketing trends that you need to know to make your brand stand out from the rest in 2021. Keep on reading!
Rise Of AR (Augmented Reality) And VR (Virtual Reality)
In 2021, visual-content platforms are featuring augmented reality (AR) and virtual reality (VR) that have buzzed up the content marketing trends. AR enhances the real environment around you, allowing users to watch virtual items while gazing at the real world through a tech gadget; Snapchat’s lens feature is an apt example of AR. Contrary to this, VR allows users to immerse themselves completely in a new virtual environment through a tech gadget. However, VR technology is more expensive than AR technology, which is why it is currently trailing.
Marketers are leveraging ever-evolving AR and VR technologies for distributing better virtual content. And, soon with its extensive reach, ads will appear in a way like never before that will drive brands’ messages effectively to their potential customers and escalate sales.
Chatbots to Increase Engagement
Chatbots are expected to conduct the vast majority of one-on-one consumer conversations. It will grow strong with the progression of AI, natural language processing, and machine learning. According to mobile market studies, the chatbots feature is expected to contribute a billion in retail sales by 2023. The major advantage of building a chatbot feature is its 24×7 availability at customer touchpoints. It eventually helps businesses to establish more engagement with the customers. Thus, more engagement means more sales.
Video Content, Stories, and Polls
As the saying goes, “seeing is believing”, and video continues to be an important component at every point of consumer experience and building brand awareness. Users may not watch a video with the purpose of purchasing, but they are receptive to learning. And the usage of creative video content can help businesses kick-start their sales and profit generation. Today, users generally prefer videos over all other online communication content to grab information on new products and services. Usually, brands have started integrating ‘stories’ features of Instagram and Facebook with interactive content strategies like ‘Polls’ and ‘Ask Me A Question’ to boost user engagement.
Long-Tail Keywords and Voice Search on the Rise
With the passing years, technological advancements have brought all the necessities at our hands and doorstop, be it online shopping or food ordering. So, with its rise, people have started leveraging voice search features like Alexa, Google Home, and Siri to search for anything on the internet. From playing your favourite 80s or 90s song to calling your loved ones on the go without tapping on the screen, with the voice search features, they do the rest of the task for us. Now, brands are implementing SEO voice strategies to reach targeted audiences and lead their digital marketing plans.
Another fantastic SEO and content marketing strategy which is trending nowadays is to use long-tail keywords. Now marketers need to focus on long-tail keywords to push brands’ on the first page of SERPs. Marketers can create brand FAQ pages and try to use LTKs in the context as naturally as possible. This will not only assist the brand’s website to appear on top of the voice search results but also the text-based search as highlighted snippets, and eventually, it will increase web traffic and generate sales.
For Sure Data-Driven Content Marketing Strategy
The meaning of content has all changed with each passing day! Now, content is being regarded as the perfect blend of creativity and data that can help your business to boost in two different ways:
- Data that informs and represents content creation.
- Shows metrics for post-distribution content performance
So, what do the above-mentioned points signify? It means that you must consider not just how data may assist you to identify whether and how much your content is engaging with its audience, but also how this data and analytics can guide your content development process from scratch to lead it on the upfront. You need to maintain track of your brand’s engagement, traffic, and conversions. However, if you adopt this content marketing strategy, then it can provide you with great value in the terms of campaign tracking, insights, automation, etc. Businesses these days are focusing more on partnering with content marketing tools such as Google AdWords, Google Analytics, BuzzSumo, Hootsuite, Mailchimp to push sales and traffic on the webpages via fruitful SEO.
With the surge of branding businesses on the search engines, content has become the king, so has its services. If you want to leverage the power of content to lead your business on top of the SERPs, then you need to hire the best digital marketing agency to assist you! DigiDarts has got you all covered! Being the leading digital marketing agency in Delhi, DigiDarts helps you to produce targetable and compelling marketing content based on developing tactics, and best practices to enhance your business. So, what are you waiting for? Contact DigiDarts today, and boom your business like ever before!
