Digitalization has set extraordinary plans for the future of marketing. In fact, the demands and expectations of customers are also changing rapidly in the global marketplace. The majority of conventional retailers are leveraging Amazon Marketing Services (AMS) to double their business profit. Amazon is steadily rising to the top of the E-commerce field, thus, it is marking new standards for the retail industry. So, is your brand ready to make the switch from traditional marketing to internet marketing?
Nowadays, entering Amazon's advertising world is extremely essential to maintain and boost your E-commerce business. In order to do so, you need to hire an ideal digital performance marketing agency that knows the taste of todayโs online generation. But, before hiring any marketing expert, you better understand the fundamentals of Amazon marketing services in India, their benefits, and how you can use this marketing strategy to meet your sales targets and increase profitability. So, keep on reading to know more.
What is Amazon Marketing?
Amazon marketing services are advertising solutions that were introduced in 2012 to assist brands and help them stand out in the race of online marketing. Amazon's marketing service enables online businesses to develop targeted advertisements that appear in prominent locations on the search engine result page (SERP).
However, AMS guarantees that your advertisements appear in relevant search queries and drives high-intent online consumers to your product listings by leveraging signals such as shopper intent and product keywords. And guess what, you can create your Amazon store for free and just pay when people click on your advertisements.
Benefits of Amazon Marketing Services in India
According to an online survey, it is found that approx. 55% of customers search for products on Amazon. So, selling business on Amazon could be a win-win situation for the business owners. Now, have a look at some of the benefits of amazon marketing before you set up your seller profile on this online product selling platform.
- It increases your brand visibility
- Builds consumer trust
- Drives more traffic to web pages
- Gives you the option to choose from where you want to show your ads (mobile, desktop, external sites, etc)
- Features targeting ads to launch for your brand on analytics results
- Provides brief product features
- Generates more ROI
Ways to Grow Your Business with AMS
Competing smartly with Amazon marketing services is the key to increasing sales volume. Itโs time to level up your conversion game by maximizing your Amazon marketing strategies with the assistance of a digital performance marketing agency. So, here we have compiled the best ways you can grow your brand using AMS to increase brand recognition and generate more ROI for your business.
Optimize Amazon Product Listings
The product page for each item you sell on Amazon is known as an Amazon product listing. A well-optimized product listing can maximize your click-through rates (CTRs), conversions, and customer ratings. It comprises six elements that make it up as an effective product listing - titles, images, descriptions, key features, product reviews, ratings, and question & answer. If you optimize all of them carefully, the changes can become higher to rank your E-commerce on search engines and captivate more loyal customers, hence, generate more sales.
Work on Ad Placements
With the help of Amazon, you can create three different types of ads to promote your brand, including- sponsored product ads, headline search ads, and product display ads.
- Sponsored Product Ads- With the help of sponsored product ads, you can drive online buyers to a specific product listing. These are keyword-targeted adverts that appear above or below the search results page. You can customize your ad spending and duration by selecting precise or relative keywords.
- Headline Search Ads- This advert displays above the list of search results. It leads online buyers to a specific branded page. You can advertise more than three products with headline search advertising at the same time.
- Product Display Ads- It regulates interest-based advertising that appears at the top of the listings page, customer review page, or to the right or bottom of the search results. This advertising method is excellent for launching new products or targeting a specific competitor.
Well-Structured Ad Campaigns
Create a compelling PPC campaign that surely generates more conversions. You need to work on optimizing PPC campaigns and make them well-structured such as creating specific ad copies, leveraging all three ad formats, and bidding on popular brands that offer the same products. A solid and well-structured campaign guarantees that your advertising is relevant to the search intent of your clients. It enables Amazon to correlate new consumer search keywords with your advertising efforts.
Leverage Amazon SEOยญ
Using Amazon itself opens up lots of opportunities for you like operating search engine optimization (SEO). To leverage the benefits of SEO and rank your E-commerce website to the top of the list in search engine results page, you need to perform various activities such as-
- Extensive keyword research
- Optimizing product headlines and descriptions with targeted keywords
- Boosting your Amazon product listings
- Improving your key product images and features
Make Online Shopping Experience Easier for Customers
As a seller, your top-most priority to brand your business online is to provide ease to your customers and make their online shopping experience convenient. To make it happen, offer buyers a wide variety of payment and delivery options with easy return and exchange policies. Also, make sure you keep your business contact information on the products listing page, offer gift wrap service, display comprehensive product information, offer discounts, and categorize products based on buyerโs intent.
By partnering with the most-trusted digital marketing agency eventually increases your brand's chances to boost on Amazon. Being the leading digital marketing company in Delhi, DigiDarts marketing experts have professional expertise in running Amazon PPC and SEO campaigns at affordable ranges. So, what are you waiting for? Grab the opportunity and boost your business like ever before with DigiDarts! Contact us today!
