Insurance Samadhan stands at the forefront of addressing the crisis of customer confidence in the insurance industry. Founded by five passionate individuals with over 100 years of combined experience in insurance and law, the company tackles issues such as mis-selling, unjust claim rejections, delays, and short settlements head-on.
By combining extensive industry knowledge with innovative technology, Insurance Samadhan aims to revolutionize the way policyholders interact with insurance companies.
Insurance Samadhan: Leading the Charge for Social Change
Insurance Samadhan goes beyond problem-solving to innovate in managing policies and resolving grievances. By harnessing cutting-edge technology and maintaining an unwavering commitment to customer satisfaction, the company continuously innovates and refines its solutions to address policyholders' evolving needs. Driven by the noble purpose of doing good for society, Insurance Samadhan recognizes insurance's critical role in providing financial security and peace of mind.
Their approach involves educating policyholders, advocating for their rights, and leveraging technology to streamline processes, fostering a more transparent and equitable insurance environment. By empowering individuals to navigate the complex insurance landscape, resolve disputes, and secure fair outcomes,
Insurance Samadhan contributes to restoring faith in the insurance ecosystem. Through their innovative solutions and customer-centric approach, they're actively bridging the trust gap between policyholders and insurance providers, ultimately creating a more reliable and accessible insurance system for all.
Digidarts: Tailored Solutions for Insurance Samadhan
To realise their vision Digidarts being the top performance marketing agency, with its industry-standard research and expertise in performance marketing along with Insurance Samadhan, embarked on a digital marketing campaign with a clear objective: to significantly increase their qualified lead percentage while simultaneously reducing the Cost Per Qualified Lead (CPQL).
This goal reflected the company's commitment to not only expand its reach but also to enhance the efficiency of its lead generation efforts. The campaign aimed to align with Digidart’s mission of assisting Insurance Samadhan to become the most trusted platform in the insurance ecosystem, focusing on attracting high-quality leads that benefit from their specialized services.
As of July, Digidarts has successfully achieved the monthly targets by 30th July 2024.
Digidarts: Innovative Strategies for Success
Digidarts optimizes the budget allocated by Insurance Samadhan to focus on high-intent keywords, strategically targeting ads to users with a strong likelihood of conversion. Our approach included effective use of broad match keywords, and integrating beginner-friendly content to enhance engagement and improve the click-to-lead ratio. This strategy not only reduced the cost per lead (CPL) but also ensured that our ads resonated with diverse audiences.
Winning Moment
Thanks to the success of these strategies, Insurance Samadhan and Digidarts have clinched victory at the mCube Awards 2024, organized by Inkspell Media, for revolutionizing the B2C Digital Campaign and achieving exceptional CPQL results.
Conclusion
Digidarts and Insurance Samadhan's collaboration has set a new benchmark in digital marketing and lead generation. By implementing innovative strategies such as high-intent search focus, vernacular language integration, and AI-driven optimizations, they significantly improved lead quality and reduced costs. The achievement of winning at mCube Awards not only highlights the effectiveness of Digidart’s strategies but also reinforces Insurance Samadhan’s commitment to transforming the insurance industry.
