With the introduction of Instagram Reels, the world of social media marketing and brand interaction has undergone profound changes. What is Instagram Reels, exactly? According to Instagram’s launch statement:
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.
What does this mean for brands who wish to create their presence among certain demographics? With the introduction of Reels, brands can:
- Showcase key products in 15-second audio-visual bytes
- Generate more reach among target audiences and bolster brand recall
- Craft brand personas that are relatable, entertaining, and aspirational
As a brand or a content marketing agency, you probably felt the pressure to create something for Reels, but the question is what do you do with it? First off, it is important to keep in mind that short videos with access to music and effects are what distinguishes Reels from Insta Live or IGTV. This makes it easy for marketers to ask themselves, “How can I use this to generate traffic and revenue?”
Moreover, with Reels, your attention no longer needs to move between apps but can stay within the same platform. Before we get into that, we would like to remind you that your content for Reels need not be brand new. You can use existing content or simply set it up on your blog, podcast or social channel if that works well for you.
Here are some ways to leverage Instagram Reels to garner more traffic and conversions for your product or service.
Educate and Inspire
If you are a digital marketing company in Gurgaon who wants to use Instagram Reels to attract more customers, you may want to use existing content to create a role for your business owner’s avatar. Entrepreneurs need marketing help, which means they want to see a role that helps them with marketing, and that’s why they’ll hire you. Posting educational content will help display your expertise in advertising, or whichever niche you specialize in. Pair this content with a lead magnet or a great newsletter, and you’ll be able to move your Instagram Reels viewers to your website and turn them into subscribers.
Moreover, you can use user-generated content for product reviews and educational content that showcases your expertise in your product or service. You can upload videos and photos to your Reels, record your own, or use effects, music and the countdown timer to create native ratings and case studies to entertain your followers.
Let Your Creative Juices Flow
Instagram Reels provides you with the opportunity to get explosively creative while displaying reviews, product features, and case studies. They can also help highlight key products and services that you wish to showcase. For case studies, you can use a header from a previous case study that you posted on your blog, which can be used in your sales process as a section. Use the header as the text of your own video to explain how you got the results.
If you own an e-commerce or fashion company, you can use Instagram reels to show a marketer’s daily life. This role acts as a bridge between your brand and your customers, making you more human and giving you the opportunity to flaunt your expertise and style of work so that customers feel they know you and trust you. When you urge customers to connect with someone working behind the scenes, such as your marketing team, they tend to perceive your brand as more genuine, grounded, and authentic.
Storytelling Shapes Lifestyles
Instagram Reels has the potential to make your brand’s story dynamic, larger-than-life, and interesting, especially if you go to any page of your site. Prospective customers can view a dynamic story roll without having to read through brand history and having to make the effort to browse pages on your website! Your Reels content could include a story about where you stand today or how your journey has been so far. You could also play out a scenario regarding why the sales of your products and services are due to the reason you post BTS content!
There you have it – while navigating Reels, you have to be likeable, be able to relate to your target demographic, build authentic relationships with potential customers, and be able to present yourself with the help of creative storytelling.
As with any marketing strategy, it is important to test and verify new content and then start all over again. Check your metrics to see how well your audience reacts to it. The rest is rust and stardust.