Nowadays, video marketing has become a top-prier comparative model for eliciting the brand identity and target audiences with a defined communicative aim. The video content gets successful only when it converts website visitors into customers. Hence, creating video content for the website is one of the most functional ways to drive traffic to the website and generate leads for the business.
According to a survey, it has been found that video content can spike conversion rates up to 80%. Thus, itโs very crucial to keep working on conversion optimization. Video content on the landing pages performs better as viewers stay longer watching the video content, which eventually increases the traffic and generates profit for the business. Now, letโs understand how video content can increase website conversion rates and attract more online audiences. Keep on reading.
Why Video Marketing?
Users prefer video content over text and images, hence video marketing has proven to be a successful marketing tactic. The ability of films to be both informative and engaging has shown to be beneficial in easily overwhelming different users across various social platforms.
However, a well-executed conversion video with a well-thought-out marketing plan can boost conversion rates by 80%. A brand can use conversion rate optimization (CRO) tactics to harness social platforms and increase reach in addition to appealing videos and generate more traffic to their websites.
Benefits Of Using Video For Website Conversion
Now, letโs understand how video content can drive more website conversions and eventually more leads with video marketing.
Drives More Revenue
Because of the increased usage of digital media, most firms have moved to an online form of operation. As a result, online firms that use video marketing methods see an unstoppable increase in their ROI (Return on Investment) year-over-year. Video content is doing quite well nowadays for online marketers to their businesses.
Influences Buying Decision
Customers make purchases only if a product is compelling and affordable that engagingly offers the essential selling points. According to statistics, over 80% of buyers said that seeing a video influenced their purchase choice, resulting in a higher conversion rate for brands.
Increases Customer Trust and Credibility
From the viewpoint of a marketer, informative and appealing videos deliver a superior brand personality. And, once a customer connects with a brand's ideologies, they become a regular user of the services, which helps to keep a brand's website conversion high. Thus, video content increases customer trust because users can relate more to the products before making purchases.
Fuels-Up Conversion
According to a survey, it has been found that optimizing, interlinking, and operating a product marketing video results in a 35 per cent increase in web conversion rate acquisition. Additionally, displaying videos on a landing page can have a huge impact on a brand's ability to drive profitable visitors.
Gains More Social Shares
Videos get more shares as compared to images on social media platforms. As a result, there is a compelling reason to place a greater emphasis on creative video content as it motivates users to share the content and aids firms in achieving profitable website conversion rates more easily. So, try to create more video content.
Ranks Higher In Search Engine Result Pages (SERPs)
Well-optimized videos can help your site rank higher in search engine results pages (SERPs). The amount of time a user spends on your website after it appears in a Google search can have an impact on your rankings. Nowadays, most organisations use videos on their website to increase watch time. This trick has effectively amplified their digital presence with greater conversion rates online.
Does Video Content Improve Conversion Rates?
Many marketers scream about the value of videos in modern marketing strategies. Videos humanise content and capture the attention of modern customers like no other format. Let's have a look at some recent data to prove the efficiency of video marketing:
- Visitors who watch the video more than two minutes on average are more likely to purchase.
- Video content captivates monthly visitors 2 to 3 times better.
- Video content on the landing pages increases conversion rates up to 80%.
These are only a handful of the tens of thousands of research-based figures that can be found on the internet! Video is surely a very outstanding tactic for online marketers who try to broaden their conversion rate optimization techniques. And, your company's website is a great place to start with a video channel strategy.
Points To Be Noted
- Well-optimized videos can help your site rank higher in search engine results pages (SERPs).
- The amount of time a user spends on your website after it appears in a Google search can have an impact on your rankings.
- Around 80% of organisations stated that using videos on their website has increased stay time metrics and has effectively amplified their digital presence with a greater conversion rate.
Hopefully, this post has demonstrated the numerous ways in which online videos can aid conversion optimization on your website, as well as provided some inspiration for creating your own videos. Finally, don't forget about the additional exposure a video can get when it's shared on other platforms like YouTube. It might be time to get one! There's no reason why a relevant piece of video content can't be adapted and integrated into the social media plan of your site.
Are you facing a dilemma in producing videos for your brand? Is it becoming too expensive or complicated to afford? DigiDarts is here to assist you! Being the leading Digital Marketing Agency in Delhi NCR, you can learn how to produce effective marketing videos in house. Also, you will be assisting with the options for purchasing equipment at every budget and tips for lighting, sound, and editing your videos. All you have to do is to trust us and enrol yourself to make your brand stand out only with DigiDarts.
