SEO building is all about keeping yourself updated with the latest technologies and trends that influence the content market. The best digital marketing company in Gurgaon keeps track of the latest influential technologies and how to apply them to get better SEO results. You should also do the same. So here are some pioneering technologies in SEO building, about whose application a marketer should be well aware of:
Natural Language Processing (NLP)
To make Google search results more accurate, Google has introduced the Bidirectional Encoder Representations from Transformers (BERT) algorithm. It has been updated into the search tool across the world, bringing forth the application of NLP in the SEO industry. It has enabled Google to deliver more concentrated results where the search queries are misleading or simply confusing.
Application
Optimizing BERT is not an option to be taken as SEOs. Instead, writing high-quality content that can answer search queries in a precise manner is more recommendable.
Natural Language Generation (NLG) for short-form content
NLG is an automation procedure that produces sentences and phrases which naturally fit in for SEOs. It helps content creators who are at a โloss of wordsโ and struggle with writersโ block. It is like following sentences by NLG and is recommended for short-form content like product descriptions, news headlines, meeting agenda, etc.
Application
Among various use cases, using NLG technology tools, content creators can create blog introductions, a primary text page, product descriptions, and so on. For one topic, a listicle of suggestions can be created, which is helpful for SEO.
TF*IDF
Term Frequency times Inverse Document Frequency is the abbreviation for TF*IDF. This technology ensures the quality usage of keywords in a content writeup. It is more than a measurement of keyword density and is more inclined to find out the importance of a keyword phrase by comparing it to several other documents.
Application
One can use TF*IDF tools to generate suggestions of phrases that can be added or removed from the page. The best digital marketing company in Gurgaon uses these suggestions to optimize the content.
GPT-3 for automated content creation
Generative Pre-trained Transformer Number 3 (GPT-3) APIs are programmed to produce contents that feel like written by humans. When these APIs are fed with prompts, they provide predictions of the next set of contents based on internet searches. Contents written by robots are a much-discussed technology in the SEO industry.
Application
- In emails โ GPT-3 can be particularly helpful in writing professional emails. Feed it the points you want to include in your email, and it will write the letter for you.
- In first drafts โ GPT-3 helps create the first draft of your content which is the most challenging part of the job. Once the first draft gets generated, you can always edit it to match your brandโs requirements.
SEO A/B testing
SEOs are primarily utilized to undergo mainly user A/B testing and significantly less SEO A/B testing. While the former requires displaying different versions of the same pages to the user, the latter is more concerned with Google bots and are usually shown the exact version of the page.
Application
The initial SEO test might include testing:
- Title tags
- Meta descriptions
- H1
Advanced SEO tests include testing โ
- AMP pages
- Internal anchor texts
- Schema markup
- New content
- And others
Automated on-page content optimization
While creating content of long-form type, it becomes a hectic job to check even one of them. Taking note of the essential points and including each of them in the content is another issue. A few of the points that need to be checked are โ
- How the rankings of each content on SERPs are performing.
- Explore the SERPs for the top-ranking pages with content similar to yours.
- How to determine the possible heading and subheading of the page?
- An SEO specialist should check those points that have been missed out.
- Lastly, the SEO marketer should compare different and similar content, drawing a better outline for your content.
Application
The best digital marketing company in Gurgaon uses SEO tools like Frase AI and Content Harmony can be used for content research. These automated tools save up a great deal of time and labor.
Non-text content factors
Non-textual content factors are huge influencing factors for appealing to a user with a better user experience. It is seen that plain texts all over the content page usually fail to attract a user. The non-text factors that influence the SEO are โ
- High-resolution Images
- Short or long videos clips
- Audio clips
- Animations
- Charts
- Slideshows
- Downloadable files such as PDFs
Application
Tools like Canva, Venngage, In video, and Animaker can enhance the user experience for the content and make it more attractive.
