Branding – the core aspect around which the world of advertising circles is more than just a ‘fad’. It’s a booming reality of our times, forever transforming in order to cater to the needs of the target audience. If every note manages to strike a chord, short-lived trends are evoked. Short-lived, because the world of advertising is a fun-infused battlefield, where everyone is hell-bent to out-best everyone else. With wit, precision, and apt knowledge to gain the best out of available resources, the best digital marketing services in Gurgaon successfully make marks one too many, evolving into brands.
Every brand in making nestles amidst values of its own – characteristics it wishes to transcend to the public via social media platforms. Being the means of communication that are definitive of the generation we live in, social media platforms in themselves are transforming and evolving. However, at the very moment, Instagram leads the race.
With a billion monthly active users and an advertising audience of more than 849 million, Instagram is the eye candy of marketers. With the portal’s constantly evolving tactics, to claim oneself as a seasoned pro might come off as a bit of an overstatement. Setting up a business profile, defining your target audience, and displaying a profile picture that captivates constitute nothing but junk for noobs. There’s much more one can accomplish as an Instagram marketer and add to the brand value of his/her organization.
Define Your Goals
There exist quite a few primary questions that concern a marketer:
- What are you trying to sell?
- Whom are you trying to captivate?
- What are you looking for?
Answering the aforementioned questions help you define your goals. Once all is said and done, one is introduced to the following aspects to choose from:
- Increase brand awareness.
- Reel in new leads.
- Evolve your organization to a brand.
- Evolve your Brand to an ‘Industry leader’.
- Make sales.
You are always at liberty to either proceed one step at a time or catch them all – whichever strategy rewards you the most. Defining your goals bestows a clarity, provides meaning to your budding ambitions, and shapes a determined outlook that benefits you in the future.
Engage Your Audience
Instagram banks on the ‘barter-system’. In order to garner engagement via the same, one has to jump in – like, converse, tend to messages, and others. Ample engagement from your side results in ample engagement from your audience with respect to your brand. Quality content harnesses comments – but those comments will be nothing but stale-bait if you don’t respond to them in time. Same goes for tags – if someone tags you in a relevant post, engage by re-sharing their post in your feed or story. Such acknowledgements result in more people following you, tagging you, and interacting with you – which a brand so very well desires.
The Right Time
It’s a well-versed truth that there is a right time for everything. One can interject that ‘now is always the time’, but with social media platforms like Instagram, one has to be most calculative. In order to garner an optimum reach and engagement, it’s a dire requirement to post at the right times. Also, you will be surprised to know that the best time to post on Instagram varies with industries. Here are some derivations that can come in handy for social media agencies in Delhi:
- Travel and tourism: Friday, 9 a.m. to 1 p.m.
- Media and entertainment: Tuesday and Thursday, 12 to 3 p.m.
- Food and beverage: Friday, 12 p.m.
- Retail: Tuesday, Thursday, and Friday, 12 p.m.
- Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.
- Non-profit: Tuesday, 10 a.m. or 4 p.m.
- Non-retail e-commerce: Thursday, 4 or 9 p.m.
- Pharmaceutical and healthcare: Wednesday and Sunday, 9 a.m.
- Personal care: Thursday and Friday, 1, 2, or 3 p.m.
- Technology: Monday and Tuesday, 2 p.m.
- Education: Thursday, 4 or 5 p.m.
Once you feel that the roots of your brand are taking a hold, you can scan the horizon for other benefitting opportunities. One can always rely on Instagram ads, influencer partnership, and other Instagram features such as stories and shopping, in order to provide their brand the boost it deserves. In the end, the crux of the matter is: Break the ice – engage and expand your audience, refine your strategies and redefine the game.