The holiday season is fast approaching, and with it comes the chance to turn festive cheer into tangible sales. META is stepping up to the plate with a suite of new ad tools designed to help advertisers make the most of this bustling time. Here’s how you can leverage these updates to drive more sales and engage your customers like never before.
1. Diversify Your Creative for Maximum Impact
This holiday season, META is opening up heaven's doors for advertisers as it continues to bring forth a wealth of new ad types and formats never seen before. Regardless whether you are running an Advantage+ shopping campaign or simply wish to breathe some life into your creative direction, these options will help increase the effectiveness and outreach of your campaigns. Just picture a variety of fresh holiday ads that capture attention and speak directly to what your audience wants during holidays.
Takeaway: Embrace creative diversification to ensure your ads stand out and resonate with a broader audience.
2. Spotlight Your Seasonal Offers
META’s new features allow you to highlight promo codes directly within your ads. That way shoppers will be more likely to notice (and remember) your sales and do that final push to buy. And now, you can also use Instagram Reels to promote first order deals or personalized discounts and really bring home your seasonal promotions in a lighthearted, engaging format.
Takeaway: Use META's new tools to make your promotions more prominent and appealing, encouraging quicker conversions.
3. Reminder Ads: Keep Your Sales Top of Mind
Reminder ads, they are a Game changer in creating urgency With META's new features, you can send in a variety of ways to ensure your potential customers are alerted about your sales, launches, or other events! Now, even these ads can be used to push people towards your mobile app and make in-app purchases which result in more conversions on the impulse buys.
Takeaway: Leverage reminder ads to keep your offers fresh in your audience’s minds and boost last-minute sales.
4. Navigate Your Customers to the Right Place
So how is it different from sitelinks and why is it impressive?Initially, you could use site links to point a single ad uplink user in various landing pages. Click any of the following all the way through to find your beauty retailer and begin on links that take you directly to skincare, make up just in time for Xmas specials etc. It helps your audience locate exactly what they are looking for and leads to better shopping experience.
Takeaway: Make it easier for customers to find and shop the products they want by using site links effectively.
5. Meet Customers Where They Shop
META is also rolling out new options to drive in-store traffic. By targeting ads to people most likely to visit your physical store and highlighting nearby locations, you can attract more foot traffic during the holiday season. Additionally, if you’re in a tourist-heavy area, you can reach out to visitors planning their holiday trips with location-based ads.
Takeaway: Use META’s omnichannel capabilities to capture both online and in-store shoppers, especially during busy holiday periods.
6. Enhance Your Campaigns with AI
Don’t forget to integrate META’s AI-powered Advantage+ shopping campaigns with these new features. The combination of AI and innovative ad tools will help you surprise and delight customers, making this holiday season your most successful yet.
Takeaway: Combine META’s new tools with Advantage+ to optimize your campaigns and elevate your holiday marketing strategy.
As your trusted Meta partner and a leading performance marketing agency, Digidarts will help your brand make the most of these new ad tools to drive maximum ROI.
