Facebook has been one of the most sophisticated and popular advertising systems used by the different social media marketing agencies. This is because by far it is only Facebook that has the highest number of users in comparison to any other social media platform.
Facebook’s dominance as against other various social media networks can be judged from the fact that more than 95% of the social advertisers choose Facebook as their platform for flooring advertisements. Hence, Facebook ads are not a small thing to deal with. And thus, streamlined social media marketing agencies ensure that their content appears pristine by making use of correct Facebook ad sizes.
Here is your complete guide to Facebook ads with correct size and specs to be used, along with the strategic approach for the same:
Facebook Feed Ads
Each and every advertiser is required to fight in order to find space on the Facebook feed of their target demographic. Being available in both video and image format, the ads can appear on desktop and mobile alike.
The recommended Feed ad image dimensions are:
- Image size- 1200 X 628 pixels
- Minimum height and width- 600 pixels
- Aspect ratio- between 9:16 to 16:9
- Format- JPG or PNG
The recommended Feed video ad specs:
- Highest resolution as possible [720p or higher]
- Minimum dimensions: 600 X 315 (Landscape) or 600 X 600 (square)
- Aspect ratio- between 9:16 to 16:9
- Format- .MP4 or .MOV
- File size- 4GB
- Length of video- Maximum can be 240 minutes
The recommended limit for text is 125 characters, with a headline of 25 characters, and a link description of 30 characters.
Facebook Instant Article Videos
It is recommended to use the highest available resolution.
The recommended Feed video ad specs:
- Aspect ratio- between 9:16 to 16:9
- File size- 4GB
- Length of video- Maximum can be 240 minutes and minimum of 1 second
Facebook Carousel Ads
These ads allow advertisers to feature different images or videos of multiple products in a single ad. Users simply need to swipe through to view all the slides and the items offered. These ads are usually a mix of videos and still images and are considered to be versatile in nature.
The recommended Carousel ad image specifications are:
- Image size- Minimum size is 1080 X 1080.
- Image ratio- 1:1
- Format- .png or .jpg
The recommended Carousel video specifications are:
- Resolution- 1080 X 1080 pixels
- Aspect ratio- 1:1
- Size- 4 GB
- Length of video- 240 minutes
Facebook Stories Ads
The stories ads are a full-screen experience for users. Considering the effectiveness of the videos used, as they are being preferred by brands and audiences these days. Images usually appear for 5 seconds with video capturing the remaining time of the ad.
The recommended image and video specific guidelines:
- 14% of the top and bottom of the image should be left free from the presence of any important information, be it some text or even logo. This is because there is a chance of these getting cropped.
- Image ratio- 9:16
Facebook Right Column Ad
These used to be the standard Facebook ads that were in vogue a couple of years ago. However, with the increase in browsing via mobile, the popularity of right column ads has dwindled over time. The information carried in these ads is quite similar to ones in a typical news feed.
The recommended ad dimensions are:
- Image size- 1200 X 628
- Aspect ratio- between 9:16 to 16:9
- Format- .png or .jpg
- For the right column ads, the recommended limit for text is 125 characters, with headline of 25 characters, and link description within 30 characters
Keep the above-mentioned ad sizes in mind in order to design eye-catching Facebook ads for your customers!
