In today’s fast-paced world, it is difficult to manage multiple social networks for your business/clients simultaneously – this process is not only hassle-inducing but also time-consuming. Efficient content marketing agencies understand the importance of managing, monitoring, and collaborating social accounts efficiently while facilitating an upward spiral in terms of growth and success.
As a business, you’ll have a host of options in terms of social management software that can help integrate performance across platforms. However, it is best to find a tool that allows you to access all portals via one centralized dashboard. Choose a software which can be used to:
- Publish, curate, and manage multiple social profiles across platforms
- Schedule content in advance and organize posts as per pre-conceived content calendars
- Respond to messages for all clients from one centralized inbox
- Create detailed reports that are replete analytics, trending posts, best hashtags, and so on.
- Manage at least 20 different business profiles of all kinds
Once you have your content marketing strategy in place, you can go ahead and manage your accounts with the help of numerous strategies. However, before we focus on the basics of social media management, it is important to understand the benefits of creating multiple accounts for individual brands.
1. Setting up many accounts means you can talk to different audiences, and segmenting followers allows you to focus certain accounts on specific topics instead of trying to include all of them at the same time.
2. Multiple accounts also give your users more control over what type of content they want to consume. You will take better care of them, which can significantly increase their commitment to you.
On the other hand, brand management can also suffer from the use of multiple accounts, especially when different departments run their own social media channels. If your social media team doesn’t have the resources to run multiple accounts, it may be time to rethink your strategy.
Maintaining separate social media accounts for different types of products and services can help avoid confusion and streamline the buying cycle. If your accounts have different goals, documenting your strategy can help everyone stay in sync and not deviate from your company’s message. By creating a social media strategy that includes policies, practices, and style guidelines, you can always offer contributors something to follow. Copying and pasting the same content can take too long, so invest in buffers that help you manage all your publishing and engagement in one place.
A one-stop social tool can also be helpful to identify gaps or missed opportunities in your posting schedule. It is very important to keep track of mentions and keywords, especially when setting up a support account. You want to know whether your customers need help or whether you can pick up trends and topics within your company through your connections. Apart from this, it is important to analyze the results of your own social media strategy.
Applying these strategies and reading the results is the only way to refine your approach to social media. Before you start creating accounts, make sure you create them for the right reasons. If you do what your competitors do and you think more accounts project the illusion of being a great all-time player, you’re mistaken.
Businesses have a limited amount of resources, and you should use those resources wisely to get the most out of social media. Before you write your social media strategy and make the decision to open multiple accounts on different social networks, it is important to find the right software tools to help you manage everything. This can help consolidate the efforts of everyone on your social media team and enable them to cooperate with each other, and in turn, reach greater heights.
