When you write something, its sole purpose is to either provide information to your users or persuade them with your views and opinions. You probably aren’t drafting just for fun, you have a purpose, that’s why you’re taking the appropriate time to create meaningful and compelling content. But, when it comes to web content writing, you need to keep everyone happy- both humans and search engines, and create a compelling reader experience, right?
However, due to the cut-throat online competition, your brand content should possess quality over quantity in order to drive more traffic to a particular website. For that, you can take the assistance of a content marketing agency that can provide you with expert guidance in creating an effective content marketing strategy and offering SEO-friendly content to rank your website. But, before opting for their services, let’s understand how to create quality content that ticks all the boxes for reader experience and can drive traffic and profit to your business. Keep on reading.
Web Content Writing Checklist for SEO
Add Keyword to Your Heading and Subheading
There is a very fine line between over-optimized and properly optimized content. You don’t need to fit the keyword in every single heading but make sure it makes sense and flows naturally.
For instance, your title can be “How To Optimize Content For SEO”, and your subheading can be “What is SEO”, “Difference Between SEO and Content Marketing”, “Ways to Optimize Content for SEO”, and more.
Do Research on Primary and Secondary Keywords
The second thing you need to do is to start researching keywords. Primary keywords are the main keywords that users search on search engines, whereas, secondary keywords are the supporting keywords for primary ones. Generally, Primary keywords are the ones with high volume searches.
You can explore specific keyword tools for keyword research, viz. ‘SEMrush’, ‘Google Keyword Planner’ and ‘Google Webmaster’. These tools will help with finding keywords for a specific niche or topic which you’ve decided. You will get to know about its competition, search volume, keyword density, and more.
Add Keyword in First 100 Words
The third thing which you need to keep in mind while writing web content with an SEO perspective is to use that primary keyword in the first 100 words of your topic. The starting keyword will dictate the genre of your writing and will help in improving the rank on the SERPs. Thus, it will add value for both readers and search engines.
Add Anchor Text to Your Context
Anchor Text is a hyperlinked text which you click and get redirected to another website. So, if you want to drive traffic to a particular webpage, you can form anchor text and use it in your context. But, make sure to avoid desperately adding an anchor text to your pages as Google can mark it as spam if it violates any of Google algorithms.
Summarize the Point of Content in Meta Description
The meta description can do wonders to your brand ranking on search engines. It helps in improving your page ranking on search engines. A meta description is a summary of the content in 160 characters. It appears just below the title and URL in SERPs. Good metadata can rank your content on Google, so make sure to write a crispy summary in description and use keywords as well.
Don’t Forget Using Long Tail Keywords
Long-tail keywords have comparatively less competition than short-tail ones. So, if you have just established your company online and want to rank it on search engines, make sure to use long-tail keywords as it has less competition. In short, long-tail keywords comprise three or more keywords.
For instance- the best networking institute in Delhi.
Optimize URL
When you're ready to publish your material, double-check that the URL still fits the title and includes the major keyword. Don't add numbers to the URL in the first place, as it eliminates the need to set up redirects or adjust the URL every time you edit the post or decide to take a different path. Focus on keeping the URL short and sweet while still covering the main points of the issue and include the keyword.
Avoid plagiarism and Keyword Overlap
Page titles are equally crucial for SEO and user experience. Avoid creating duplicate page titles to avoid over-optimizing your new piece of content. Make sure you don't want your previously published information to compete for attention, especially at the start of the page title. If three-page titles all begin with “Blog Post Optimization,” Google will have a harder time distinguishing between them. So, to avoid it, create page titles with a different keyword.
Meet Your Visitor’s Expectations
Did you add photographs for each step in a recipe page for individuals who prefer to read by sight? Did you include everything if you're writing a blog post about a new travel destination? Every brand has different personas they're attempting to reach out to, so you'll have to write for all of them. You must create content that caters to all of your brand's personas as 80 per cent of your audience prefers more visual content and 50 per cent prefers reading long paragraphs.
Wrap Up
Make sure your content should be able to follow conversion optimization theory to drive more traffic and profit to your business. Conversion rate optimization plays a major role in increasing the percentage of users to let them perform certain desired actions like signing up, clicking ‘add to cart’, filling up a form, etc.
So, if you’re looking for content marketing services to assist you with expert guidance in creating compelling content for your brand, DigiDarts is here to assist you! All you need to do is to contact us today!
