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How Digidarts Scaled Custom Fashion for Bombay Shirt Company Across App & Web with Full-Funnel Precision

About the Campaign

Bombay Shirt Company is India’s leading bespoke menswear brand, known for precision tailoring, premium fabrics, and made-to-measure craftsmanship. The mandate for Digidarts: scale digital revenue across app and web while maintaining luxury positioning, improving efficiency, and managing rapid design drops without performance volatility.

Background

Premium fashion scaling comes with unique complexity.
Fast-moving inventory.
Frequent design launches.
Multiple platforms competing for signal quality.
As Bombay Shirt Company expanded digitally, the challenge wasn’t reach, it was controlled, profitable growth across app and web. We rebuilt their performance ecosystem with one mission:
Scale revenue without breaking ROAS, AOV, or brand equity.

Objective

Scale app and web revenue profitably while improving ROAS, increasing AOV, driving cross-category adoption, and maintaining performance stability despite frequent inventory rotations.

Our Approach

Scaled app growth using Google UAC and Meta App campaigns, optimized on Firebase events. High-intent installers were nurtured through structured remarketing for efficient scale.

Google campaigns were split by core shirt categories to enable sharper bidding, clearer insights, and controlled scaling.

Display remarketing focused on craftsmanship, fabric quality, and tailoring precision, reinforcing trust beyond discounts.

Meta Sales campaigns targeted high-value luxury audiences and 1% lookalikes from offline buyers.
Carousel ads drove the strongest performance across remarketing funnels.