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How Digidarts Scaled Careem Quik Grocery Orders 4× in 6 Months Using Mobile-First Creative Storytelling

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Careem Quik × Digidarts | Mobile-First Growth Engine | 4× Orders | Grocery Becomes a Core Revenue Driver | Careem Quik × Digidarts | Mobile-First Growth Engine | 4× Orders | Grocery Becomes a Core Revenue Driver | Careem Quik × Digidarts | Mobile-First Growth Engine | 4× Orders | Grocery Becomes a Core Revenue Driver

About the Brand

Background

Before March 2025, Careem Quik’s Grocery category had minimal paid marketing support and contributed only 5% to the overall business, overshadowed by Food Delivery and Rides. Despite strong potential and operational capability, the platform lacked consumer habit formation and recall in the grocery space.
Digidarts identified Grocery as a high-frequency, high-potential growth vertical and set out to reposition Careem Quik as the go-to platform for essentials across Dubai and Abu Dhabi.

Objective

Scale grocery order contribution and repeat usage
Build a mobile-first creative engine to drive category relevance
Reduce CAC while improving order volume and retention
Capture high-value iOS and premium audiences
Create consistent demand through lifestyle- and occasion-led content

Our Approach

A structured performance-first framework powered by behavioural storytelling, cultural timing, and mobile-native execution.

  1. Shifted from generic product ads to lifestyle-based storytelling across:
    Daily essentials: milk, bread, rice, pulses
    Fresh produce: fruits, vegetables, dairy
    Occasion packs: Ramadan bundles, school snacks, weekend party boxes

  1. Developed short-form, platform-native formats that highlighted speed, convenience, and freshness, optimized by platform, audience cohorts, and purchase triggers.

  1. March: Campaign launch → benchmark performance (Grocery share: 8%)
    April–June: Introduced themed creatives + cross-service retargeting (Food & Rides → Grocery) → increased share to 18.6%
    July–Aug: Optimized budgets to strong categories, added high-value iOS retention journeys → Grocery crossed 20% contribution

  1. Deep segmentation unlocked strong response from iOS users, who delivered higher AOV, stronger retention, and lower CAC compared to Android.

Results

4× Growth

Grocery contribution grew from 5% → 20% of total business

CAC dropped

30–40%, improving profitable scale

Meta Ads

Scaled from 0 → 23% of total orders

Event-driven

Creatives delivered 2× higher engagement vs generic grocery promotions

iOS audience

Unlocked premium behaviour with stronger LTV and repeat purchase cycles

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

South Indian Bank × Digidarts | Festive Impact Engine | 6.5 Cr+ Views | View Targets Exceeded by 65% | South Indian Bank × Digidarts | Festive Impact Engine | 6.5 Cr+ Views | View Targets Exceeded by 65% | South Indian Bank × Digidarts | Festive Impact Engine | 6.5 Cr+ Views | View Targets Exceeded by 65%
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