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How Digidarts Boosted ROAS & Lowered CPA for Converse with Meta ASC Campaign

Drove 60% higher purchase conversions while reducing CPA by 22% in one month.

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Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion | Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion | Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion

About the Client

Converse, the global footwear and lifestyle giant, was looking to scale sales in India while keeping customer acquisition costs efficient.

Background

Needed to scale campaigns aggressively without overshooting CPA targets.
Required creative diversity to avoid ad fatigue while feeding the ASC algorithm.

Objective

Maximize order volume & conversions while keeping CPA under control.

Our Approach

  1. Launched ASC with broad audience targeting to widen reach.
  2. Creative Diversification: Structured campaigns using top-performing formats & creatives.
  3. Optimization via ASC Algorithm: Ensured diverse inputs to keep ASC performance optimized.

  1. Started 5% below average CPA, scaled further to achieve 10–15% better CPA over time.

Results

22%

reduction in cost per purchase

60%

increase in purchase conversion rate

19%

reduction in cost per add-to-cart

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion | Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion | Digidarts x Boult Audio X Mustang | Skyrocket Revenue | Triple Audience Expansion
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