How Dabur Siens Achieved Rapid Wellness Scale in Just 5 Months
About the Brand
Background
Dabur Siens marks Dabur India’s strategic entry into the fast-growing nutraceutical and digital-first wellness market with science-backed supplements for modern lifestyles. Launching from zero search volume and zero existing demand, Siens needed rapid visibility, category recall, and scalable performance outcomes across three core products: Marine Collagen, Multivitamin Men, and Hair & Nail Gummies.
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Objective
To establish Dabur Siens as a digital-first wellness brand by generating demand from a zero-search environment, building strong credibility among health- and beauty-conscious audiences, and driving revenue across its core supplement lines. The goal was to move the brand from awareness to high-intent performance acquisition using a sequenced Meta and Google strategy focused on trust, demand creation, and measurable growth.
Our Approach
A full-funnel growth framework designed to create demand first, then capture it through performance acquisition.
Results
1: 0 → 90 Days
Ad spends increased 10x+ during confidence ramp-up
Revenue grew 100%+ within 3 months
Search demand is strong enough to scale into Google capture
Months 4–5
Spends scaled 3x+ post-UGC + Google launch
Revenue scaled ~4x with consistent ROAS
Collagen & Gummies categories showed strong repeat interest
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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