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How Digidarts helped DealShare acquire 50% new users amidst global pandemic

About the Client

Background

DealShare is a rapidly-growing e-commerce startup that provides a hyperlocal online buying platform for multi-category consumer products. The company offers deals on various products like fruits & vegetables, grocery items, & more. It allows users to buy and share deals with their friends

Goal

Scaling campaigns across channels while maintaining low CAC

Challenge

Post-Nationwide Lockdown in 2020
Acquire new customers at a desirable cost
Re-engage existing users with the app

Our Approach

Initiated an ‘Install Only’ campaign (top-funnel) to target the customers.

Implemented new campaigns for the top selling products & categories & highlighted the cost factor in comparison to the prices offered by the brand and market.
The main idea was to let the customers engage with the brand and make bulk purchases.

We leveraged region-specific deals instead of pan-India targeting to decrease CPI & CAC.
We also targeted the serviceable pin codes in the campaigns to reduce spillovers and scale the regions.

Engaged target audience & re-engaged the users with timely delivery services & contactless door-to-door delivery facility provided by the brand amidst the covid lockdown.

Utilized Google’s Universal App Campaign for engagement (UACe) to retarget users who had previously interacted with the app.