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Scaled Hexa Health leads by 9X in 6 months

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Digidarts x Hexa Health | Increase in number of leads | Digidarts x Hexa Health | Increase in number of leads | Digidarts x Hexa Health | Increase in number of leads | Digidarts x Hexa Health | Increase in number of leads | Digidarts x Hexa Health | Increase in number of leads

About the Client

Background

HexaHealth is a HealthTech platform with the largest network of hospitals across the country for a seamless surgery experience and aim to bring transparency and accessibility into healthcare.

Goal

To scale the number of leads while maintaining the cost per lead.

Challenge

When the brand approached us, we had to generate leads for 35+ new diseases, which were previously limited to 5 diseases. Our main challenge was to increase the number of leads for over 35 new diseases while maintaining the cost per lead.

Our Approach

  1. Performed keyword and search level analysis on platforms like SEMrush and Google Keyword Planner to target the right audience across all 35+ diseases.

  1. Created Ad copies specific to the targeted keywords for each category and its sub-category.

  1. Optimized our bidding strategies to maintain an impression share of 80% or higher across all relevant keywords to rank at the top in Google search results.

Results

9X

increase in number of leads in 6 months

0.5 to 2.5

ROI improved from 0.5 to 2.5 in 6 months

40% vs 5%

Erotican contribution stands at 40% to overall D2C sales vs only 5% on Marketplace

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace
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