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How Digidarts Drove Efficiency for Jhaji Store with Meta Flexible Reels Ads.

A 5-month campaign that reduced CAC by 9.5%, dropped CPM by 42%, and boosted Meta spends by 30%.
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Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate | Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate | Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate | Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate

About the Client

Jhaji Store, a growing Indian D2C brand, specializes in authentic homemade pickles and condiments. Looking to scale sustainably, the brand aimed to lower acquisition costs while boosting creative efficiency.

Background

Needed to reduce CAC while scaling reach.
Manually created single video ads slowed down testing & optimization.
Required automation to streamline creative delivery and improve performance.

Objective

Leverage video-first formats and Meta’s automation to improve efficiency, reduce CAC, and minimize manual production efforts.

Our Approach

  1. Switched from manually created video ads to Meta’s flexible format, generating variations automatically.

  1. Personalized catalog items showcased within Reels to ensure relevance.

  1. Activated sharper visual touch-ups and dynamic A/B testing for headlines & descriptions.

  1. Added music for thumb-stop engagement and deployed sitelinks for interactivity.

Results

42%

reduction in CPM

12.6%

improvement in CPC

9.5%

reduction in CAC

30%

increase in Meta spends

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate | Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate | Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate | Digidarts X Jhaji | Increase in Hook Rate | Increase in Hold Rate
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