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How Digidarts Utilized Machine Learning & Real Time Data to acquire 80% Female Resellers for Meesho via UACs

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Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals

About the Client

Background

Meesho is an Indian e-commerce brand in social commerce empowering resellers to sell products through social channels such as WhatsApp, Facebook, Instagram, and Telegram.

Goal

Maximize the number of Female re-sellers on Meesho & reducing their Cost Per Sign-up.

Challenge

It was a highly competitive market with numerous e-commerce players, making it difficult for Meesho to stand out and attract female resellers.

Our Approach

  1. We utilized Firebase to track and analyze real-time sign-up data specifically for female users.
  2. Helped us gain immediate insights into their behavior and trends further targeting the right audience.

  1. Observed quality of female resellers was better than male resellers.
  2. Developed a tailored communication strategy focusing on women interested in work from home.
  3. Majorly targeting independent women.
  4. Crafted targeted content aligning with females unique preferences and motivations.

  1. Communicated “Sales ending in 3 days” messages via creatives.
  2. Added a countdown timer on the website to create urgency.
  3. Sent WhatsApp reminders with last-minute offers and changed the coupon code to "DONTMISS10" to incentivize final purchases.
  4. Sent the final emailer in the last 3 days of the sale.

  1. By analyzing daily performance data, we made immediate adjustments to our campaigns.
  2. We used daily results to identify trends and patterns, and make informed decisions about campaign strategy.

Results

70%

female reseller acquisition via an ads-mechanism

50%

Monthly female transaction goals were over-achieved

Achieved

Low cost per female sign up

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals
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