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How Digidarts Helped My11Circle Scale User Acquisition with High-Quality Sign-Ups

About the Client

Background

My11Circle is one of India’s most popular fantasy gaming platforms, bringing top-tier gameplay experiences to millions of users. With over 10 million players, the platform is known for its competitive and engaging contests.
As My11Circle aimed to expand its user base, Digidarts stepped in to drive high-quality customer acquisitions across India, ensuring that new users not only signed up but also actively engaged in gameplay.

Objective

Scale new user sign-ups while ensuring long-term engagement.
Improve registration-to-deposit conversions to drive revenue from newly acquired users.

Challenge

Balancing Volume and Engagement: The focus wasn’t just on increasing sign-ups but also ensuring players actively deposited and played.

Our Approach

Identified users most likely to engage in fantasy gaming and optimized ad targeting based on gameplay behaviors.
Created personalized ad messaging tailored to attract players who would actively participate beyond just signing up.

Closely monitored install-to-registration rates to track user engagement from the first touchpoint.
Focused on refining campaign creatives and audience segments to increase registration-to-deposit conversions.

Implemented real-time campaign adjustments to maximize return on ad spend (ROAS).
Tracked D14 ROI (Day 14 Return on Investment) to measure long-term user engagement and refine acquisition strategies.