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The Winning Play: How Digidarts Drove Sign-Ups and Deposits for MyTeam11

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Markup text: DigidartsXMyTeam11 | Increased in Daily Registration | Increased in Install-to-Registration Conversion | Markup text: DigidartsXMyTeam11 | Increased in Daily Registration | Increased in Install-to-Registration Conversion | Markup text: DigidartsXMyTeam11 | Increased in Daily Registration | Increased in Install-to-Registration Conversion

About the Client

Background

MyTeam11 is one of India’s leading fantasy sports platforms, boasting 18 million+ users. The platform offers 150+ contests across multiple sports, including Cricket, Kabaddi, Rugby, and Football. With growing popularity in the domestic fantasy sports space, MyTeam11 established itself as a key player by becoming the Title Sponsor for the India Tour of West Indies 2019.
To further accelerate its growth, MyTeam11 partnered with Digidarts to scale new user sign-ups and strengthen its position in the highly competitive fantasy sports industry.

Objective

Increase the volume of new user registrations on the platform.
Optimize conversions from installs to registrations and registrations to deposits.

Challenge

Building Trust as a New Entrant: MyTeam11 faced competition from well-established fantasy sports platforms, making user acquisition challenging.
Driving Conversions: Ensuring users not only signed up but also made deposits to engage with the platform.

Our Approach

  1. Introduced promotional codes to encourage new sign-ups and deposits.
  2. Created a seamless acquisition-to-retention journey by integrating promotional offers at key touchpoints.

  1. A/B tested different ad creatives, headlines, and call-to-actions (CTAs) to identify what resonated best with users.
  2. Highlighted key platform benefits, ease of play, and winning potential to drive user engagement.

  1. Monitored and optimized campaigns in real time to improve install-to-registration conversion rates.
  2. Focused on delivering high-intent users with strategic audience targeting and placement refinement.

Results

55%

Install-to-Registration Conversion – More than half of the installs converted into registered users

12%+

Registration-to-Deposit Rate – Ensured a strong conversion funnel from sign-ups to actual participation

1300+

Volume of daily registration

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Markup text: DigidartsXMyTeam11 | Increased in Daily Registration | Increased in Install-to-Registration Conversion | Markup text: DigidartsXMyTeam11 | Increased in Daily Registration | Increased in Install-to-Registration Conversion | Markup text: DigidartsXMyTeam11 | Increased in Daily Registration | Increased in Install-to-Registration Conversion
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