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Pro Performance : 69.7- ROAS Surge for Swiss Beauty

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Marketing Objective | Increase brand revenue while scaling ROAS simultaneously | Marketing Objective | Increase brand revenue while scaling ROAS simultaneously | Marketing Objective | Increase brand revenue while scaling ROAS simultaneously | Marketing Objective | Increase brand revenue while scaling ROAS simultaneously

About the Client

Optimization

Increasing the AOV of the brand

Budget Allocation

Allocating budget & resources to campaigns without increasing ROAS.

Our Approach

  1. a) Audience Identification:
    - Primary solution was to determine which audience is the most suitable to target.
    - Experimented with Multiple Audience Segments to Determine Optimal Target.
    - Executed Multiple Campaigns to Identify Efficient and Scalable Audiences.

    b) Product Identification:
    - Identified Swiss Beauty’s Holographic Eyeliner as a unique product with high potential for ROI.
    - Collaborated closely with the brand to assess market competition and pricing advantage.
    - Strategically positioned the product to leverage its uniqueness in targeted campaigns. c) Personalized Ads & Decisionboard AI:
    - Personalized ads leveraging customer's previous purchases, interests, & location.
    - Utilized Decisionboard.ai to consolidate and analyze data from Ads platforms, GA4, & Shopify.
    - Tailored a targeted "bullsEye" campaign based on actionable insights gained from data amalgamation.

    d) Collaborated with Client:
    - We worked hand-in-hand with the client to analyze campaign data.
    - This collaboration ensured we optimized spending for the best results.

  1. a) Bullseye Targeting:
    - Age: Significant focus on the age group 18–45, as they are typically the primary consumers of makeup products.
    - Gender: Traditionally focused on women & targeting men during special occasions.
    - Beauty Choices & Digital Behaviour: Segmented these audiences based on different beauty choices & their digital behaviour.

    b) Audience and Intent Analysis for Google & Meta Platforms:
    - Targeting individuals interested in Beauty, Cosmetics, Fashion, Lifestyles, Modeling, Health, and Wellness on Meta & Google (YouTube) platforms.

    c) Decisionboard AI in Action:
    - Executed and optimized solutions in real-time using our proprietary tool.
    - Utilized a marketing intelligence platform for real-time variance alerts, ensuring successful execution.

  1. a) Revenue Growth:
    - Increased sales of the holographic eyeliner positively.

    b) Brand Reputation:
    - The successful promotion of a top-selling product enhanced Swiss Beauty's reputation as a leading makeup brand.

Results

54.4%

Increase in Impressions

70.6%

Increase in CTR

69.7%

Increase in ROAS

74.8%

Increase in Total Revenue

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Swiss Beauty | Revenue Growth | Enhanced Brand Reputation | Digidarts x Swiss Beauty | Revenue Growth | Enhanced Brand Reputation | Digidarts x Swiss Beauty | Revenue Growth | Enhanced Brand Reputation | Digidarts x Swiss Beauty | Revenue Growth | Enhanced Brand Reputation
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