Pro Performance : 69.7% - ROAS
surge for Swiss Beauty

1. Audience Identification
   • Primary solution was to determine which audience is the most suitable to target.
   • Experimented with multiple audience segments to determine optimal target.
   • Executed multiple campaigns to identify efficient and scalable audiences.
2. Product Identification
   • Identified Swiss Beauty’s Holographic Eyeliner as a unique product with high potential for ROI.
   • Collaborated closely with the brand to assess market competition and pricing advantage.
   • Strategically positioned the product to leverage its uniqueness in targeted campaigns.
3. Personalized Ads & Descionboard AI
   • Personalized ads leveraging customer's previous purchases, interests, & location.
   • Utilized Decisionboard.ai to consolidate and analyze data from Ads platforms, GA4, & Shopify.
   • Tailored a targeted "BullsEye" campaign based on actionable insights gained from data amalgamation.
4. Collaborated with Client
   • We worked hand-in-hand with the client to analyze campaign data
   • This collaboration ensured we optimized spending for the best results.

1. BullesEye Targeting
   • Age: Significant focus on the age group 18-45, as they are typically the primary consumers of makeup products.
   • Gender: Traditionally focused on women & targeting men during special occasions.
   • Beauty Choices & Digital Behaviour: Segmented these audiences based on different beauty choices & their digital behaviour.
2. Audience and intent analysis for Google & Meta platforms.

1. Revenue Growth
   • Increased sales of the holographic eyeliner positively
2. Brand Reputation
   • The successful promotion of a top-selling product enhanced Swiss Beauty's reputation as a leading makeup brand.