How SKIN111 Strengthened Its AI Search Visibility Using High-Intent Aesthetic Queries (Aug–Nov 2025)
About the Brand
Background
SKIN111 wanted to grow discovery across Dubai’s aesthetic and wellness categories, especially for non-branded treatment searches. With AI engines (ChatGPT, Gemini & Perplexity) increasingly influencing patient decisions, the goal was to improve structured content, answer clarity, and relevance across high-intent surgery, dermatology, IV therapy and hair restoration terms. Between Aug–Nov 2025, SKIN111’s AI Search Readiness improved significantly, unlocking a stronger presence across conversational and question-based searches.
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Objective
Increase visibility across major AI assistants
Rank for high-intent aesthetic, dermatology, IV therapy & hair transplant queries
Improve structured answers for medical and treatment-led searches
Strengthen Dubai-specific treatment recall and trust
Expand presence across longevity, diagnostics, and wellness categories
Our Approach
A platform-aligned AI Search Optimization Framework combining content clarity, treatment structuring, schema, and user intent.
Results
+80%
growth in AI visibility across Dubai treatment queries
ChatGPT
Became the top driver, now accounting for ~66.95% visibility
Perplexity
Improved from 26% → 37% driven by Q&A-style content
Gemini
Spiked when structured comparisons were added to treatment pages
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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