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Elevating Sunova's Online Sales & ROI Using Hero Product Strategy

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Digidarts x SUNOVA | Increase in Sales | ROI Growth | Captured D2C Marketplace | Digidarts x SUNOVA | Increase in Sales | ROI Growth | Captured D2C Marketplace | Digidarts x SUNOVA | Increase in Sales | ROI Growth | Captured D2C Marketplace |

About the Client

Background

Sunova is a D2C healthcare brand under Dr. Willmar Schwabe India Pvt. Ltd., specializing in ayurvedic health supplements for overall well-being.

Strength

Established in 1995, Sunova has gained worldwide trust with a strong offline presence and significant marketplace success.

Challenge

Sunova was facing difficulties in growing its business via the D2C channel

Our Approach

  • > Regulatory and Compliance Assessment
  • > Strategic Distribution Channel Analysis
  • > Holistic Indian Marketing Framework
  • > Competitive Positioning
  • > Actionable Report and Recommendations

    1. 4. There was a significant overlap & competition from marketplaces during peaks in website sales.
    2. Action Taken

      1. We ran multiple small-scale A/B tests across different categories to figure out the hero product.
    3. 2. Implemented strategies on winning product.

  • > Marketing Plan and Activation- Online and Offline
  • > Omni-Channel Market Entry
  • > Logistic Setup
  • > Online Store Launch
  • > CRM Integration and Management
  • > Activation of India Market Real Time Reporting Dashboard
  • > IT and Process Mapping with Existing Brand Technology

    • Results

    3x

    Sales increased in 6 months

    0.5 to 2.5

    ROI improved from 0.5 to 2.5 in 6 months

    40% vs 5%

    Erotican contribution stands at 40% to overall D2C sales vs only 5% on Marketplace

    Brief about the problem statement

    Scale Sunova’s D2C business while maintaining marketplace revenue shares.

    Scale D2C sustainably by bolstering ROI

    Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace
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