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Increasing Sunova's Organic Traffic by 88% in One Year

About the Client

Background

Sunova is a D2C healthcare brand under Dr. Willmar Schwabe India Pvt. Ltd., specializing in ayurvedic health supplements for overall well-being.

Strength

The primary goal was to enhance Sunova’s online visibility and drive organic traffic to its website

Challenge

Despite a strong product lineup, the brand had limited visibility in search results, resulting in lower organic revenue. Due to high market competition in the health wellness industry, Sunova products were not ranking in the top 10 for the transactional & generic keywords.

Our Approach

The first step was to assess Sunova's current online presence and identify areas for potential growth.
We conducted a comprehensive analysis of the search landscape, pinpointing high-potential keywords that competitors had overlooked.
By prioritizing specific, long-tail keywords that matched customer needs, such as “best multivitamin for energy” we ensured we were targeting users at key decision-making points.

Once the keywords were identified, we focused on optimizing Sunova’s product pages to improve relevance and engagement.
We revamped Sunova’s product pages by integrating these targeted keywords into titles, meta descriptions, and headers.
Rather than just adding keywords, we structured the content to be informative and customer-focused, answering common questions like “What’s the best supplement for joint pain?” and “Why should I choose Sunova’s products?”

To elevate Sunova’s domain authority, we implemented a focused link-building approach, securing backlinks from credible sources in the wellness space.
By collaborating with health blogs, influencers, and industry experts, we positioned Sunova as a trusted authority in wellness products.
These backlinks not only boosted rankings for competitive terms like “multivitamin” and “stress relief supplements” but also sent trust signals to both search engines and potential customers.