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Elevating Sunova’s
online sales & ROI
using hero
product strategy

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Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace

About the Client

Background

Sunova is a D2C healthcare brand under Dr. Willmar Schwabe India Pvt. Ltd., specializing in ayurvedic health supplements for overall well-being.

Strength

Established in 1995, Sunova has gained worldwide trust with a strong offline presence and significant marketplace success.

Challenge

Sunova was facing difficulties in growing its business via the D2C channel

Our Approach

  • Observation

    Low brand keyword search volume in audits indicated minimal online brand awareness for Sunova.
  • Action Taken

    1. Implemented top-of-funnel (TOF) campaigns to enhance brand visibility.
  • 2. Leveraged healthcare experts to establish trust and credibility through targeted campaigns.

  • Observation

    1. There was a similar product offering on marketplaces and websites.
  • 2. Observed comparable contributions by category.
  • 3. The absence of a "hero product".
  • 4. There was a significant overlap & competition from marketplaces during peaks in website sales.
  • Action Taken

    1. We ran multiple small-scale A/B tests across different categories to figure out the hero product.
  • 2. Implemented strategies on winning product.

  • Observation

    1. Sunova lacked a hero product for online sales.
  • 2. We observed that sensitive/privacy purchase categories perform well on D2C platforms.
  • 3. Planned to focus on Erotican (enhances stamina and sexual wellness).
  • Action Taken

    1. We collaborated with healthcare experts to create promotional videos.
  • 2. In our campaigns we targeted males aged 35-55 in tier 1 cities for marketing efforts.
  • 3. Launched targeted campaigns to boost product visibility.

    • Results

    3x

    Sales increased in 6 months

    0.5 to 2.5

    ROI improved from 0.5 to 2.5 in 6 months

    40% vs 5%

    Erotican contribution stands at 40% to overall D2C sales vs only 5% on marketplaces.

    Brief about the problem statement

    Scale Sunova’s D2C business while maintaining marketplace revenue shares.

    Scale D2C sustainably by bolstering ROI

    Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace | Digidarts x Sunova | Increase in Sales | ROI growth | Captured D2C marketplace
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