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Swiss Beauty’s Holographic Eyeliner’s D2C (Website Only) Launch

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Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI |Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI

About the Client

Background

Swiss Beauty launched an innovative product: Holographic Eyeliner.

Challenge

Product features color-changing properties and a multi-chrome effect, but is priced 30% more than regular eyeliners.

Action

We need a strategy to ensure the product is adaptable and appealing to the audience.

Our Approach

  1. We filtered out non converting users from our Pre Launch and Launch Funnel.

  1. Identified these customers based on the high % of video viewed and time spent on website.

  1. Retargeted with similar range of Swiss Beauty’s products.

Results

3+

ROAS generated via non converting Holographic user base

3x

Sales increased within 1 week

5.09

The Holographic Eyeliner campaign achieved a ROAS of 5.09

15%

Of total D2C sales for the month, a significant increase compared to the previous best-seller

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI |Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI
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