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Swiss Beauty’s holographic eyeliner’s D2C launch

(Website Only)

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Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI

Problem Statement

Background

Swiss Beauty launched an innovative product: Holographic Eyeliner.

Challenge

Product features color-changing properties and a multi-chrome effect, but is priced 30% more than regular eyeliners.

Action

We need a strategy to ensure the product is adaptable and appealing to the audience.

Our Approach

  • 1. We ran teaser campaigns and leveraged influencer collaborations.
  • 2. Amplified the pre-launch buzz by leveraging the influencer videos in our Meta and YouTube ads.
  • 3. Utilized Top-of-Funnel (TOF) campaigns on Meta, Google and Snapchat.

  • 1. Creative strategy for educating on product usage and highlighting the range of shades available.
  • 2. Retargeted the pre-launch audience.
  • 3. Segmented influencer video viewers by the percentage of the video watched.

    • Launched a TOF campaign to create FOMO where we used creatives specifically calling out “ SOLD OUT ”.

    Results

    3+

    ROAS generated via non converting Holographic user base

    3x

    Sales increased within 1 week

    5.09

    ROAS achieved in the campaign

    15%

    Of total D2C sales for the month, a significant increase compared to the previous best-seller

    Launch Strategies

    Teaser Campaigns and Influencer Collaborations

    Influencer-led paid media campaigns

    Top-of-Funnel (TOF) Campaigns

    Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI | Digidarts x Swiss Beauty | Increase in ROAS | Record-breaking ROI
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