Top 3 App Store Optimization Strategies to Follow

  • October 9, 2017
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With over 2 million mobile apps being uploaded on major app store platforms, getting your app discovered is a major issue that we all face after publishing our app, today. Now, if you too are a part of the mobile app world, it’s crucial for you to know the best app marketing companies that can help you out of this crisis. Mobile advertising companies can offer you different app store optimisation services that can make your app visible to masses at large and help you boost your profits. The other way out is using some of the popular App store optimisation strategies on your own.

Now, it becomes really important for you to figure out the right strategy for your mobile app’s App store optimisation. For those of you who’re still wondering what App Store Optimisation (ASO) is all about? App Store Optimisation is basically a process of increasing your mobile app’s visibility in the app store search results.

App store optimisation is one of the best ways to maximize your profits. Now, you might be confused which strategy to follow for your mobile app’s App store optimisation. Here, we’ve got your back, we have put together a list of top 5 App store optimization strategies that can help you get on top, let’s take a quick look at them.

  1. App Title –

The app title plays a key role in boosting your mobile app’s visibility. It’s better if you make a list of some of the top keywords that relate to your app. You have to be short and crisp as you can use only 23 characters for Ios and 30 characters for android. Major mobile advertising companies choose such an app name that draws the attention of your target customers. Make sure to use your focus keyword in your app title. One of the best ways to boost your app’s performance by 10% is to use your app name as your keyword. But don’t seek your app title as an opportunity to stuff in as many keywords as you can, as longer titles will be truncated on a search result page. It’s important to use only URL friendly characters in your app title as special characters will detract from your App store optimisation strategy.

Your app title is the first impression that you leave on your customers, therefore it should be crisp and should describe your app in a true sense.

  1. App Description –

To boost your mobile app’s visibility, make sure that you focus on creating a compelling app description that is targeted towards your customer base. Your app description is basically a call-to-action for potential customers. Focus on writing a well-written and crisp app description with focused keywords used throughout. You can add various aspects of your mobile app in your app description.

Various app marketing companies focus on first three lines of your app description to grab your reader’s attention. This is one of the best app store optimisation strategies to follow.

  1. App Icon –

Your app icon is an important part of your mobile app advertising strategy. When selecting your app icon design, you need to know that the App store and Google Pay have preset standards for the ideal size, geometry and color scheme of the app icons.

For ios icons, make sure that icons are sized to at least 1024 x 1024 pixels. Here onwards, the Apple OS will resize your icon for any other applications, including app icon (180 x 180), navigation icons (66 x 66) and tab bar icons (75 x 75).

When designing for Android platform, the only thing that differs is that Google Play requires a 512 x 512 icon. Major app marketing companies recommend you to follow material design guidelines while designing app icons.

Regardless of which platform you’re using for app store optimisation, your app icon should be capable of breaking through the clutter. It should be clear enough to convey what your app does.

With all of the above App store optimisation strategies, you can easily increase your mobile app’s visibility to your target audience. While you might see many app marketing companies using different strategies, you must focus on what kind of traffic do you want to generate for your app. One way to get this sorted is Incent app downloads and Non-incent app downloads. Incent app downloads is a process that generates the traffic that engages with an advertisement for some kind of reward. Whereas, non-incent app downloads generate a traffic that engages with your app without any reward being offered.

Both the ways have their own pros and cons, you need to look out for the one that suits your needs the best. One of the best ways is to include both incent app downloads and non-incent app downloads in your app store optimisation strategy.

 

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