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How Digidarts Helped VideoJet Crack Meta Lead Generation with 3x Conversion Rates

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Digidarts x Videojet | Higher Conversion Rate | Reduced CAC | Digidarts x Videojet | Higher Conversion Rate | Reduced CAC | Digidarts x Videojet | Higher Conversion Rate | Reduced CAC | Digidarts x Videojet | Higher Conversion Rate | Reduced CAC

About the Client

Background

VideoJet is a global leader in industrial printer manufacturing, known for providing advanced printing solutions across manufacturing, automotive, and food & beverage sectors. While they had previously run campaigns on Meta, they struggled to generate qualified leads specifically for their high-value laser printer segment.

Objective

Scale lead generation across key sectors: Manufacturing, Automobiles, and Food & Beverages.
Acquire high-quality, sales-ready leads for laser printers using Meta Ads.

Challenge

Junk Leads: Meta forms were attracting users with low budgets or no intent to purchase industrial equipment.
Creative Gaps: Static creatives couldn’t effectively convey the value and functionality of laser printers.
Inadequate Tracking: Initial campaign insights were limited to top-level metrics, restricting optimization potential.

Our Approach

  1. Uploaded enriched first-party data (like buyer roles and past interactions) to help Meta find high-intent leads
  2. Focused on reaching production heads, founders, and quality managers across industries

  1. Swapped static ads with short videos and GIFs that showed real-world use of the laser printers
  2. Highlighted key features to make messaging more visual, clear, and relatable

  1. Used job titles, company size, and industry filters to target actual buyers
  2. Added exclusions to avoid wasting budget on irrelevant audiences

  1. Modified lead forms with qualifying questions like “What’s your monthly production volume?” to filter out low-intent users before they entered the CRM funnel.

  1. Enabled ad-level tracking to measure creative performance more accurately.
  2. Coordinated closely with the sales and CRM teams to assess lead quality and adjust campaigns based on real-time feedback.

Results

3x

Higher Conversion Rate compared to previous Meta campaigns

From

8%-20% Improved Lead Quality by pre-filtering junk leads through conditional forms

10%

Reduction in CAC

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals | Digidarts x Meesho | Increase in monthly female transaction goals
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