How Digidarts Helped Videojet Double Conversions with Meta Lead Forms
Optimized B2B lead quality with high-intent forms, doubling conversions while filtering junk leads.
About the Client
Videojet is a global leader in printing and coding technology for industrial packaging. The brand needed a way to generate more qualified B2B leads while reducing time spent filtering irrelevant inquiries.
Background
High volume of junk and non-responsive leads from digital campaigns.
Sales teams spent too much time filtering out low-intent leads.
Needed improved lead quality without compromising scale.
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Objective
Generate high-intent leads that convert, while reducing time wasted on low-quality inquiries.
Our Approach
Results
2x
improvement in final conversions
18%
lead-to-qualified conversion rate by the 3rd month
10–13.81%
improvement in qualified leads by the 1st month
Brief about the problem statement
Scale Sunova’s D2C business while maintaining marketplace revenue shares.
Scale D2C sustainably by bolstering ROI
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