WHY REACH & INFLUENCE SHOULD BE YOUR MARKETING PRIORITIES
September 13, 2018
On diving into the sea of content marketing, you will be faced with the challenge of building the right audience for your content. A good digital marketing agency crafts out audience-focused content strategies that meet key marketing objectives and deliver maximum ROI. In order to be perceived as a publisher and marketer of valuable content, a number of factors pertaining to reach and influence need to be taken into consideration:
1. Mapping Your Marketplace
It is important to understand that the ratio of media sites, blogs, and social media marketing services significantly exceed that of potential customers in the marketplace. Traditionally, SEOs focused on publishing content on multiple domains, with the dated theory that it will help maximize the impact of overall rankings. However, a more holistic view of the Google algorithm proves that clients should focus more on building authority, influence, and reach. Hence, with lesser effort on your end, you can establish a solid platform for acquiring organic links. Connections with key influencers, bloggers, and media moguls can aid you in the task of attracting links and creating the right content for your target audience.
2. Knowing Your Audience
Figure out the nuances and demands of your target audience. Who do they identify as, and what do they crave for? What are their problems, and how can you help them out? Chart out whether your audience prefers articles, blog posts, video tutorials, or infographics, and the combinations that might work. Most of the answers to these questions lie in keyword research in your analytics reports. You can also establish columns on high-authority media sites and share insightful content to gauge audience reactions. This helps in accelerating your audience growth and their engagement with your content.
3. Making Varied Publishing Efforts
Apart from getting high-value columns, make pragmatic blueprints that will help you in furthering your reach and influence building strategies. You can start by making a list of premium influencers and obtaining their contact information and social media accounts. After an in-depth study of their targets and priorities, you can actively re-share their relevant stories via your social media. On adopting these strategies, you will be able to advertise your strongest suits in the market.
4. Leveraging Organic & Paid Social Media
Most businesses view social media in an extremely tactical way. However, social media is an excellent platform to build relationships with bloggers, influencers, and access your target customer base. Working solely on increasing likes or followers, along with the promotion of commercial messages, is not enough if you wish to expand your horizons in fruitful ways. Not all social media platforms limit organic visibility, and it is best to use valuable content as the basis of your credibility.
Paid social offers a host of opportunities, and some sites, such as Facebook, provide highly-customizable targeting options for your campaigns. The key to successful usage of paid social media is investing the time to pinpoint the correct targets. With time and concentrated efforts, you can gain a market edge over your competitors and make your presence felt in better ways.
In conclusion, your best chance to make an impact in this volatile and uncertain world is to gather a passionate and engaged audience loyal to your content. Cultivating and building upon your reach and influence will ensure a future filled with growth and prosperity.